Use this ROI calculator to see if it makes sense to deploy a B2B customer loyalty program for your particular combination of MRR and churn.
If a recession makes it harder to acquire new customers, look to reduce churn to get more revenue from your existing customers. This guide has some ideas about how you can reduce churn and increase customer retention.
With a recession looming, the consensus is that SaaS companies need to focus on getting more revenue from their existing customer base than rely solely on growth. This article gives you some actionable ideas for churn management.
